Standard Cut

Grønland is a multicultural neighborhood in the heart of Oslo. It is vibrant and alive, with a street culture that gives the area a rhythm and character of its own. Its streets are lined with independent shops, restaurants and greengrocers selling food from every corner of the globe. As Oslo expands, Grønland stands on the threshold of transformation, increasingly shaped by capital and demographic change. Bit by bit, the neighborhood is carved into pieces and divided among competing interests. Independent shops give way to chains, apartments change hands, and municipal initiatives reshape the urban landscape.

This work imagines Grønland as a fruit, ripe and alive, gradually being cut into standardized pieces. Inspired by the square watermelon developed by Japanese designer Tomoyuki Ono in the 1970s, it draws a parallel between an organic form forced into a geometric shape for storage, sale and order, and the gentrification of the neighborhood. In the same spirit, fruit bought from a local greengrocer in Grønland is cut into a clean, uniform cube. Once the flesh is exposed, the fruit begins to change color, dry out and lose its vitality. Its texture shifts, moisture and fragrance fade, and it gradually begins to break down. What was once fresh becomes dull.

Year: 2025

Exhibition: Gentrification, DA2 Domus Artium 2002, Salamanca

Medium: Digital photograph, printed on Hahnemühle paper

Dimensions: 34 × 51.4 cm

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